The audition

This is a shot from a series of images I made for a beauty clinic, using Hasselblad H3D39, this shot, made with HC 100/2.2 lens.

What's the challenge? A beautiful face? Certainly, but much more. To find a face that can successfully represent a beauty institute requires a lot more. It is fair to say not all women were born equal, but every woman has in one way or another her best look, often beautiful; lucky ones, they look good whatsoever, and for beauty clinic, you need the lucky ones to begin with, just to begin. For the purpose of producing beauty images, I need to audition a model, a presenter, with all the angles, profiles, glimpse of eyes, smiles, in a consistent and harmonize way, and that is not easy. Because just one face is not enough, often the job such as this require tens of different faces from the same person to have the same level beauty and wellness that is indeed a challenge.

But the most difficult of all, is the spiritual beauty. You need the inner beauty to convince the consumer. No amount of photographic technique, number of pixels, hours of photoshop will help. The audition makes photographer's job a lot easier.